The Emotional Edge of Skincare Brands in Online Reviews: Impact on Purchase Decisions
Objective: This study aims to investigate the impact of online reviews on the intention to purchase skincare products in Indonesia, emphasizing emotional value as a novel moderating factor in this relationship. Research Design & Methods: The study employs a quantitative research design using a s...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Nahdlatul Ulama Jepara
2024-12-01
|
| Series: | Journal of Management and Entrepreneurship Research |
| Subjects: | |
| Online Access: | https://doi.org/10.34001/jmer.2024.12.05.2-52 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|