Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System

The automotive industry is a trendsetter in communications, as it employs the latest technologies and communications techniques in order to adapt to the clients’ needs. During 2006 to 2012 I implemented an innovative direct active communication system within a local Romanian Toyota dealership; the s...

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Bibliographic Details
Main Author: Cezar CALUSCHI
Format: Article
Language:English
Published: Editura ASE 2013-07-01
Series:Revista de Management Comparat International
Subjects:
Online Access:https://www.rmci.ase.ro/no14vol3/11.pdf
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