Pricing and Service Decision in a Dual-Channel System Considering Zone of Service Tolerance
In the dual-channel retail industry, excessive enthusiasm in offline retailers’ services often extends beyond the customer’s “interpersonal distance zone”, leading to psychological discomfort for customers and a subsequent loss of demand. This situation can trap retailers in a dilemma known as the “...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/13/2/93 |
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