Factors Influencing Generation Z's Purchasing Intention In BSI Mobile Gold Installments

Factors Influencing Generation Z's Purchasing Intention In BSI Mobile Gold Installments

This study aims to analyze the influence of corporate image, content marketing, and price on the interest in buying BSI Mobile gold installment products among Generation Z. This study uses a quantitative approach with sampling through a purposive sampling method that was tested on 100 respondents wh...

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Bibliographic Details
Main Authors: Siska Amelia, Muniaty Aisyah
Format: Article
Language:English
Published: LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis 2024-10-01
Series:Jurnal Perbankan Syariah
Subjects:
corporate image
content marketing
price
purchase intention
Online Access:https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/2056
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