Offline visit intention of online patients: the Grice’s maxims and patient involvement
Abstract Online Healthcare Consulting Services (OHCS) can benefit physicians and patients. However, it is unclear how OHCS and what types of persuasive content enhance patients’ intentions to visit offline. Based on the Elaboration Likelihood Model (ELM) and Grice’s maxims of the Cooperative Princip...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMC
2025-03-01
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| Series: | BMC Medical Informatics and Decision Making |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s12911-025-02861-8 |
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