Challenges of metaverse technology for the tourism industry

Background: The challenges associated with integrating metaverse technology into tourism are multifaceted, encompassing technical barriers, ethical considerations, social acceptance issues, and market dynamics. Aim of this study was identifying the Challenges of Metaverse Technology for The Tourism...

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Main Authors: Reza Shokouh Saljoughi, Somayeh Hassani
Format: Article
Language:English
Published: Shahid Beheshti University of Medical Sciences 2025-01-01
Series:Social Determinants of Health
Subjects:
Online Access:https://journals.sbmu.ac.ir/sdh/article/view/47138
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author Reza Shokouh Saljoughi
Somayeh Hassani
author_facet Reza Shokouh Saljoughi
Somayeh Hassani
author_sort Reza Shokouh Saljoughi
collection DOAJ
description Background: The challenges associated with integrating metaverse technology into tourism are multifaceted, encompassing technical barriers, ethical considerations, social acceptance issues, and market dynamics. Aim of this study was identifying the Challenges of Metaverse Technology for The Tourism Industry. Methods: Qualitative interviews were generally conducted in person. The statistical population of this research is tourism industry experts and metaverse technology experts. Data were collected through semi-structured in-depth interviews with participants and field notes kept by the researchers. Results: The findings are presented in three themes, including discussion in relation to relevant research: Stakeholder Perceptions and Adoption Barriers, Ethical and Privacy Concerns, Economic Implications, Future Directions and Opportunities, Digital Addiction and Mental Health, Cultural Authenticity and Representation, Control and Governance Issues and Ethical Use of Technology. Conclusion: The integration of metaverse technology into the tourism sector presents various challenges that stakeholders must navigate. These challenges can be categorized into technical, ethical, and social dimensions.
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institution Kabale University
issn 2423-7337
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publishDate 2025-01-01
publisher Shahid Beheshti University of Medical Sciences
record_format Article
series Social Determinants of Health
spelling doaj-art-8b6f34711ffa4975a0d1bd8e3e981caf2025-01-18T15:45:59ZengShahid Beheshti University of Medical SciencesSocial Determinants of Health2423-73372025-01-0111110.22037/sdh.v11i1.47138Challenges of metaverse technology for the tourism industryReza Shokouh Saljoughi0Somayeh Hassani 1Department of Management, Kerman Branch, Islamic Azad University, Kerman, IranDepartment of Foreign Languages, Literatures and Culture - Planning and Management of Tourism Systems, University of Bergamo, Italy Background: The challenges associated with integrating metaverse technology into tourism are multifaceted, encompassing technical barriers, ethical considerations, social acceptance issues, and market dynamics. Aim of this study was identifying the Challenges of Metaverse Technology for The Tourism Industry. Methods: Qualitative interviews were generally conducted in person. The statistical population of this research is tourism industry experts and metaverse technology experts. Data were collected through semi-structured in-depth interviews with participants and field notes kept by the researchers. Results: The findings are presented in three themes, including discussion in relation to relevant research: Stakeholder Perceptions and Adoption Barriers, Ethical and Privacy Concerns, Economic Implications, Future Directions and Opportunities, Digital Addiction and Mental Health, Cultural Authenticity and Representation, Control and Governance Issues and Ethical Use of Technology. Conclusion: The integration of metaverse technology into the tourism sector presents various challenges that stakeholders must navigate. These challenges can be categorized into technical, ethical, and social dimensions. https://journals.sbmu.ac.ir/sdh/article/view/47138IndustrySocial NormsTechnologyTourism
spellingShingle Reza Shokouh Saljoughi
Somayeh Hassani
Challenges of metaverse technology for the tourism industry
Social Determinants of Health
Industry
Social Norms
Technology
Tourism
title Challenges of metaverse technology for the tourism industry
title_full Challenges of metaverse technology for the tourism industry
title_fullStr Challenges of metaverse technology for the tourism industry
title_full_unstemmed Challenges of metaverse technology for the tourism industry
title_short Challenges of metaverse technology for the tourism industry
title_sort challenges of metaverse technology for the tourism industry
topic Industry
Social Norms
Technology
Tourism
url https://journals.sbmu.ac.ir/sdh/article/view/47138
work_keys_str_mv AT rezashokouhsaljoughi challengesofmetaversetechnologyforthetourismindustry
AT somayehhassani challengesofmetaversetechnologyforthetourismindustry