Challenges of metaverse technology for the tourism industry

Background: The challenges associated with integrating metaverse technology into tourism are multifaceted, encompassing technical barriers, ethical considerations, social acceptance issues, and market dynamics. Aim of this study was identifying the Challenges of Metaverse Technology for The Tourism...

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Bibliographic Details
Main Authors: Reza Shokouh Saljoughi, Somayeh Hassani
Format: Article
Language:English
Published: Shahid Beheshti University of Medical Sciences 2025-01-01
Series:Social Determinants of Health
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Online Access:https://journals.sbmu.ac.ir/sdh/article/view/47138
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Summary:Background: The challenges associated with integrating metaverse technology into tourism are multifaceted, encompassing technical barriers, ethical considerations, social acceptance issues, and market dynamics. Aim of this study was identifying the Challenges of Metaverse Technology for The Tourism Industry. Methods: Qualitative interviews were generally conducted in person. The statistical population of this research is tourism industry experts and metaverse technology experts. Data were collected through semi-structured in-depth interviews with participants and field notes kept by the researchers. Results: The findings are presented in three themes, including discussion in relation to relevant research: Stakeholder Perceptions and Adoption Barriers, Ethical and Privacy Concerns, Economic Implications, Future Directions and Opportunities, Digital Addiction and Mental Health, Cultural Authenticity and Representation, Control and Governance Issues and Ethical Use of Technology. Conclusion: The integration of metaverse technology into the tourism sector presents various challenges that stakeholders must navigate. These challenges can be categorized into technical, ethical, and social dimensions.
ISSN:2423-7337