“It’s about finding and knowing myself”: Why Johannesburg-based South African Millennials consume self-help media

Using semi-structured, in-depth interviews with a group of ten middle-class, internet-connected, South African millennials in Johannesburg, Gauteng this analysis explores the psychosocial gratifications derived from their self-declared active sourcing and consumption of self-help media texts. Devel...

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Bibliographic Details
Main Author: Simphiwe Emmanuel Rens
Format: Article
Language:English
Published: University of Johannesburg 2023-07-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1409
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