Application of user preference mining algorithms based on data mining and social behavior in brand building
Small and medium-sized enterprises currently suffer from a lack of branding. Therefore, to further promote their active branding, this study proposes a user preference mining algorithm based on data mining and social behavior. Employing this algorithm to study the degree of users’ brand preference c...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co. Ltd.
2024-12-01
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| Series: | Data Science and Management |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666764924000195 |
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