The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce
Research on the factors influencing online trust in e-commerce has been limited in recent years. Therefore, this study is a rigorous investigation that aims to first understand the main factors that affect online trust and, second, to find out the impact of online trust on risk perception, attit...
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| Format: | Article |
| Language: | English |
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EconJournals
2024-10-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | https://mail.econjournals.com/index.php/irmm/article/view/17111 |
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| _version_ | 1832088030063624192 |
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| author | Muhamammad Ikhlash Khori Rahma Linda |
| author_facet | Muhamammad Ikhlash Khori Rahma Linda |
| author_sort | Muhamammad Ikhlash |
| collection | DOAJ |
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Research on the factors influencing online trust in e-commerce has been limited in recent years. Therefore, this study is a rigorous investigation that aims to first understand the main factors that affect online trust and, second, to find out the impact of online trust on risk perception, attitude, and purchase intention. The study applies a quantitative approach method and collects primary data by filling out questionnaires from 100 respondents who have experience shopping through e-commerce applications. The sampling technique uses the purposive sampling method, ensuring a representative sample. Data collection was carried out by distributing questionnaires, and then the data was processed using SmartPLS version 4.0 to test instruments and hypotheses. The findings of this study, based on a robust methodology, show that perceived size has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on risk perception, online trust has a significant positive effect on attitude, Risk perception has a significant positive effect on attitude, risk perception does not affect purchase intention, attitude has a significant positive effect on purchase intention, and online trust does not affect purchase intention.
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| format | Article |
| id | doaj-art-8aa42fc9bbba4bb1b0ecfaeab7c3aaae |
| institution | Kabale University |
| issn | 2146-4405 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj-art-8aa42fc9bbba4bb1b0ecfaeab7c3aaae2025-02-06T01:06:10ZengEconJournalsInternational Review of Management and Marketing2146-44052024-10-0114610.32479/irmm.17111The Effect of Risk Perception and Online Trust on Purchase Intention in E-CommerceMuhamammad Ikhlash0Khori Rahma Linda1Department of Business and Management, Politeknik Negeri Batam, Batam, IndonesiaDepartment of Business and Management, Politeknik Negeri Batam, Batam, Indonesia Research on the factors influencing online trust in e-commerce has been limited in recent years. Therefore, this study is a rigorous investigation that aims to first understand the main factors that affect online trust and, second, to find out the impact of online trust on risk perception, attitude, and purchase intention. The study applies a quantitative approach method and collects primary data by filling out questionnaires from 100 respondents who have experience shopping through e-commerce applications. The sampling technique uses the purposive sampling method, ensuring a representative sample. Data collection was carried out by distributing questionnaires, and then the data was processed using SmartPLS version 4.0 to test instruments and hypotheses. The findings of this study, based on a robust methodology, show that perceived size has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on risk perception, online trust has a significant positive effect on attitude, Risk perception has a significant positive effect on attitude, risk perception does not affect purchase intention, attitude has a significant positive effect on purchase intention, and online trust does not affect purchase intention. https://mail.econjournals.com/index.php/irmm/article/view/17111Perceived Size, Perceived Reputation, Online Trust, Risk Perception, Attitude, Purchase Intention |
| spellingShingle | Muhamammad Ikhlash Khori Rahma Linda The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce International Review of Management and Marketing Perceived Size, Perceived Reputation, Online Trust, Risk Perception, Attitude, Purchase Intention |
| title | The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce |
| title_full | The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce |
| title_fullStr | The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce |
| title_full_unstemmed | The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce |
| title_short | The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce |
| title_sort | effect of risk perception and online trust on purchase intention in e commerce |
| topic | Perceived Size, Perceived Reputation, Online Trust, Risk Perception, Attitude, Purchase Intention |
| url | https://mail.econjournals.com/index.php/irmm/article/view/17111 |
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