Traditional vs. digital: A framework for tourism destination marketing planning process
Tourism destinations represent a central element of research in tourism, given that the majority of the tourist activities take place in them. Accordingly, this paper is aimed at highlighting the importance of adequate strategic management of tourism destinations, as well as the key role of strategi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Toplica Academy of Applied Studies, Department of Business Studies Blace
2024-06-01
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| Series: | BizInfo |
| Subjects: | |
| Online Access: | https://bizinfo.edu.rs/index.php/bizinfo/article/view/343 |
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