NEUROMARKETING IN INTERNATIONAL COMMERCIAL LAW

Commercial advertising is absolutely necessary for traders who promote their products and services in order to attract consumers and to succeed on the market at the expense of their competitors. As consumers have developed resistance to traditional marketing practices, traders may make use of neurom...

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Bibliographic Details
Main Authors: Carmen Tamara UNGUREANU, Aura Elena AMIRONESEI
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2021-05-01
Series:Challenges of the Knowledge Society
Subjects:
Online Access:http://cks.univnt.ro/download/cks_2021_articles%252F2_private_law%252FCKS_2021_PRIVATE_LAW_025.pdf
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