Multimodal Discourse Interpretation of the Paris Olympics Mascot

Background: This study aims to analyze the design intention of the mascot of the Paris Olympics from a multimodal perspective. As the host of the 2024 Olympic Games, Paris' mascot carries rich meanings. With globalization and technological advancement, information spreads multimodally, and mul...

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Bibliographic Details
Main Authors: Longhua Xu, Lei Wang, Yanni Luo
Format: Article
Language:English
Published: Nicolaus Copernicus University in Toruń 2024-11-01
Series:Quality in Sport
Subjects:
Online Access:https://apcz.umk.pl/QS/article/view/55976
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