Assessing the differentiated contribution of city resources to city brand image
Intense competition among tourism destinations has forced tourism managers to use all their available resources in comprehensive strategies to improve their place image, including city managers who are looking to create a distinctive, strong city brand image capable of attracting tourists. The m...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2015-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/760/1297 |
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| author | José Antonio Folgado-Fernández Paulo Alexandre Oliveira Duarte José Manuel Hernández-Mogollón |
| author_facet | José Antonio Folgado-Fernández Paulo Alexandre Oliveira Duarte José Manuel Hernández-Mogollón |
| author_sort | José Antonio Folgado-Fernández |
| collection | DOAJ |
| description | Intense competition among tourism destinations has forced
tourism managers to use all their available resources in
comprehensive strategies to improve their place image, including
city managers who are looking to create a distinctive, strong city
brand image capable of attracting tourists. The main objective of
this paper is to assess the contribution of cultural heritage, events,
tourist attractions and infrastructure to the development of cities’
brand image. A sample of Spanish tourists who visited the Spanish
town of Plasencia was used to assess the contribution of these
factors to city brand image development through partial least
squares path modelling. The results show a significant, but
differentiated, contribution of the four factors to city brand image,
with events offering the lowest contribution. The findings provide
tourism managers with new insights into how best to use each
resource to build a strong city brand image and improve marketing
strategies for their cities. |
| format | Article |
| id | doaj-art-87a9b87c99c842b19b11b533dc4204a0 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2015-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-87a9b87c99c842b19b11b533dc4204a02025-02-03T00:51:04ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662015-01-011117783Assessing the differentiated contribution of city resources to city brand imageJosé Antonio Folgado-Fernández 0Paulo Alexandre Oliveira Duarte 1José Manuel Hernández-Mogollón 2University of Extremadura, Department of Financial Economics and Accounting, MARKETUR Research Group, Avda. Virgen del Puerto s/n 10600 Plasencia, SpainUniversity of Beira Interior, Faculty of Human and Social Sciences, Department of Management and Economics, NECE, Estrada do Sineiro - Edifício Ernesto Cruz. 6200-209 Covilhã, PortugalUniversity of Extremadura, Faculty of Management and Tourism, Department of Management and Sociology, MARKETUR Research Group, Avenida de la Universidad s/n 10071 Cáceres, SpainIntense competition among tourism destinations has forced tourism managers to use all their available resources in comprehensive strategies to improve their place image, including city managers who are looking to create a distinctive, strong city brand image capable of attracting tourists. The main objective of this paper is to assess the contribution of cultural heritage, events, tourist attractions and infrastructure to the development of cities’ brand image. A sample of Spanish tourists who visited the Spanish town of Plasencia was used to assess the contribution of these factors to city brand image development through partial least squares path modelling. The results show a significant, but differentiated, contribution of the four factors to city brand image, with events offering the lowest contribution. The findings provide tourism managers with new insights into how best to use each resource to build a strong city brand image and improve marketing strategies for their cities.https://tmstudies.net/index.php/ectms/article/view/760/1297city brandingcity imagetourism managementimage development |
| spellingShingle | José Antonio Folgado-Fernández Paulo Alexandre Oliveira Duarte José Manuel Hernández-Mogollón Assessing the differentiated contribution of city resources to city brand image Tourism & Management Studies city branding city image tourism management image development |
| title | Assessing the differentiated contribution of city resources to city brand image |
| title_full | Assessing the differentiated contribution of city resources to city brand image |
| title_fullStr | Assessing the differentiated contribution of city resources to city brand image |
| title_full_unstemmed | Assessing the differentiated contribution of city resources to city brand image |
| title_short | Assessing the differentiated contribution of city resources to city brand image |
| title_sort | assessing the differentiated contribution of city resources to city brand image |
| topic | city branding city image tourism management image development |
| url | https://tmstudies.net/index.php/ectms/article/view/760/1297 |
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