Assessing the differentiated contribution of city resources to city brand image
Intense competition among tourism destinations has forced tourism managers to use all their available resources in comprehensive strategies to improve their place image, including city managers who are looking to create a distinctive, strong city brand image capable of attracting tourists. The m...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2015-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/760/1297 |
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