OUTLAY FOR COMMERCIALIZATION OF HIGH-TECH PRODUCTS IN THE CONTEXT OF MARKETING MODELS OF INNOVATION DIFFUSION

OUTLAY FOR COMMERCIALIZATION OF HIGH-TECH PRODUCTS IN THE CONTEXT OF MARKETING MODELS OF INNOVATION DIFFUSION

The necessity of identifying the costs for commercialization of high-tech products is revealed based on theoretical assumptions of marketing models of innovation diffusion. The results obtained show the objective nature of the avalanche increase of transaction costs choice, caused by a high level of...

Full description

Saved in:
Bibliographic Details
Main Authors: O. Zhylinska, S. Firsova
Format: Article
Language:deu
Published: Taras Shevchenko National University of Kyiv 2015-08-01
Series:Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
Subjects:
high-tech products
marketing models of innovation diffusion
life cycle of innovation of high technology products adoption
gaps in life cycle
early market
main market
marketing events
transaction costs of choice
consumer crowdsourcing
high-tech marketing
Online Access:http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=2597
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=2597

Similar Items