Exploring Tourists’ Intentions to Adopt Augmented Reality in Cultural Heritage Museums: Insights From a Modified Technology Acceptance Model
Augmented reality (AR) adoption in archeological site museums has attracted growing attention; however, a notable gap remains in understanding how personal traits and technological perceptions interact to influence tourists’ choices. To address this gap, this study conducted at the Sanxingdui Archeo...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-05-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251339936 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|