New Zealand ethical consumption driven by universalism and personal achievement; can it also be fun?
Overconsumption and environmental pollution in New Zealand are leading to the depletion of its resources, threatening its ecosystem. This paper explores New Zealanders’ ethical and sustainable consumption behaviour, and the motivations and values that drive them. Seventy in-depth interviews with a v...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-10-01
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| Series: | Kōtuitui |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/1177083X.2024.2418485 |
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