Charting the Scientometric Evolution: Emerging Trends in Artificial Intelligence and Marketing Research
This study presents a scientometric analysis of the evolving integration of Artificial Intelligence (AI) in marketing research, addressing a gap in quantitative assessments of this rapidly advancing field. Drawing on data from Scopus (1984–Q1 2024) and utilizing advanced bibliometric techniques in...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
University of Boumerdes
2025-06-01
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| Series: | المجلة الدولية للأداء الاقتصادي |
| Subjects: | |
| Online Access: | https://www.ijep.dz/index.php/IJEP/article/view/360 |
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