Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola

Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola

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Bibliographic Details
Main Authors:	Andrea Bolčáková, Veronika Gašparíková, Ľudmila Nagyová
Format:	Article
Language:	English
Published:	Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2012-06-01
Series:	Polityki Europejskie, Finanse i Marketing
Online Access:	https://pefim.sggw.pl/article/view/4546
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