Identifying factors affecting the creation of brand identity in Iran's banking industry
AbstractThe purpose of this research is to identify the factors influencing the creation of brand identity in the banking industry of Iran. According to its purpose, the research method is applicable, and in terms of implementation, it is qualitative and based on the case study approach. The statist...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2024-05-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_196093_330408e9dad1f9c21db216def2c586e0.pdf |
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