Bibliometric analysis of social media persuasiveness and influence: a comprehensive review from 2010 to 2023
As part of this bibliometric analysis, the literature on social media persuasiveness and influence is examined between 2010 and 2023. This study explores academic output, influential publications, authors, institutions, and countries in this field by utilising bibliometric analyses, performance anal...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2449247 |
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