Media Support of University Activities in the Context of University Image Promotion
In modern market conditions universities have to interact with multiple and diverse groups of the public. To enhance competitiveness, universities are transforming communicationpolicies into specific target audiences and new channels of communication. Therefore, the media support of the university,...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Moscow Polytechnic University
2018-04-01
|
| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/1321 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|