Produced by Sun, Wind or Water: Visions of Renewable Energy in the West German Electricity Industry’s Advertising During the 1980s
‘Electricity from sun, wind, and water. How much is possible?’, asks an advertisement by the electricity industries’ public relations network Informationszentrale der Elektrizitätswirtschaft during the conflictual environmental protection and anti-nuclear power debates of the 1980s. As the slogan in...
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| Format: | Article |
| Language: | English |
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The White Horse Press
2025-02-01
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| Series: | Global Environment |
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| Online Access: | https://liverpooluniversitypress.co.uk/doi/epdf/10.3828/whpge.63837646622513 |
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| author | Lisanne Rother |
| author_facet | Lisanne Rother |
| author_sort | Lisanne Rother |
| collection | DOAJ |
| description | ‘Electricity from sun, wind, and water. How much is possible?’, asks an advertisement by the electricity industries’ public relations network Informationszentrale der Elektrizitätswirtschaft during the conflictual environmental protection and anti-nuclear power debates of the 1980s. As the slogan indicates, renewable energy and the transformation of energy systems became an image-relevant factor for the West German electricity industry. Therefore, this article focuses on the visual negotiation and the images publicly promoted by this specific interest group, represented by the Rheinisch-Westfälische Elektrizitätswerke (RWE) and the Informationszentrale der Elektrizitätswirtschaft (IZE). The article explores how and why they shaped specific visions about contemporary and future energy provision. Following visual history’s social constructivist approach, the paper argues that image advertisements by RWE and IZE performatively produced visions of renewable, sustainable energy. |
| format | Article |
| id | doaj-art-8411dfcd1ca84420ae10d3799359d7b6 |
| institution | Kabale University |
| issn | 1973-3739 2053-7352 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | The White Horse Press |
| record_format | Article |
| series | Global Environment |
| spelling | doaj-art-8411dfcd1ca84420ae10d3799359d7b62025-02-05T19:51:04ZengThe White Horse PressGlobal Environment1973-37392053-73522025-02-011817710610.3828/whpge.63837646622513GE180104Produced by Sun, Wind or Water: Visions of Renewable Energy in the West German Electricity Industry’s Advertising During the 1980sLisanne Rother0a.r.t.e.s. Graduate School for the Humanities Cologne‘Electricity from sun, wind, and water. How much is possible?’, asks an advertisement by the electricity industries’ public relations network Informationszentrale der Elektrizitätswirtschaft during the conflictual environmental protection and anti-nuclear power debates of the 1980s. As the slogan indicates, renewable energy and the transformation of energy systems became an image-relevant factor for the West German electricity industry. Therefore, this article focuses on the visual negotiation and the images publicly promoted by this specific interest group, represented by the Rheinisch-Westfälische Elektrizitätswerke (RWE) and the Informationszentrale der Elektrizitätswirtschaft (IZE). The article explores how and why they shaped specific visions about contemporary and future energy provision. Following visual history’s social constructivist approach, the paper argues that image advertisements by RWE and IZE performatively produced visions of renewable, sustainable energy.https://liverpooluniversitypress.co.uk/doi/epdf/10.3828/whpge.63837646622513sustainabilityenvironmentrenewable energyadvertisementvisual history |
| spellingShingle | Lisanne Rother Produced by Sun, Wind or Water: Visions of Renewable Energy in the West German Electricity Industry’s Advertising During the 1980s Global Environment sustainability environment renewable energy advertisement visual history |
| title | Produced by Sun, Wind or Water: Visions of Renewable Energy in the West German Electricity Industry’s Advertising During the 1980s |
| title_full | Produced by Sun, Wind or Water: Visions of Renewable Energy in the West German Electricity Industry’s Advertising During the 1980s |
| title_fullStr | Produced by Sun, Wind or Water: Visions of Renewable Energy in the West German Electricity Industry’s Advertising During the 1980s |
| title_full_unstemmed | Produced by Sun, Wind or Water: Visions of Renewable Energy in the West German Electricity Industry’s Advertising During the 1980s |
| title_short | Produced by Sun, Wind or Water: Visions of Renewable Energy in the West German Electricity Industry’s Advertising During the 1980s |
| title_sort | produced by sun wind or water visions of renewable energy in the west german electricity industry s advertising during the 1980s |
| topic | sustainability environment renewable energy advertisement visual history |
| url | https://liverpooluniversitypress.co.uk/doi/epdf/10.3828/whpge.63837646622513 |
| work_keys_str_mv | AT lisannerother producedbysunwindorwatervisionsofrenewableenergyinthewestgermanelectricityindustrysadvertisingduringthe1980s |