Redesigning the Employer Value Proposition in Times of Crisis

Purpose: The purpose of the paper was to explore how the largest companies in Poland responded to the changing socio-political situation (the COVID-19 pandemic, the war in Ukraine, the inflation) in their employer branding communication, with potential candidates for jobs, especially in the aspect...

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Bibliographic Details
Main Author: Katarzyna Łazorko
Format: Article
Language:English
Published: University of Warsaw 2023-01-01
Series:European Management Studies
Subjects:
Online Access:https://press.wz.uw.edu.pl/ems/vol21/iss4/4
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