Changes in Pupil Size According to the Color of Cosmetic Packaging: Using Eye-Tracking Techniques

Changes in Pupil Size According to the Color of Cosmetic Packaging: Using Eye-Tracking Techniques

This study examines the relationship between cosmetic packaging color and consumer attention by analyzing changes in pupil size using eye-tracking technology. A controlled experiment with 25 participants (mean age: 24.7 ± 3 years, 14 males and 11 females) was conducted to investigate the impact of e...

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Bibliographic Details
Main Authors: Eui Suk Ko, Jai Neung Kim, Hyung Jong Na, Seong Tae Kim
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Applied Sciences
Subjects:
pupil size
fixation
saccade
color
cosmetic packaging
eye-tracking
Online Access:https://www.mdpi.com/2076-3417/15/1/73
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