BRAND PARTNERSHIPS AND COLLABORATION OF UKRAINIAN BOOK PUBLISHERS
A study of collaborations in the publishing business in Ukraine. Analysis of the impact of cooperation between publishing houses on market competition and cultural aspects. One of the most effective and common ways to convey information about a brand and reach a target audience is collaboration, whi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Borys Grinchenko Kyiv Metropolitan University
2024-12-01
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| Series: | Інтегровані комунікації |
| Subjects: | |
| Online Access: | https://intcom.kubg.edu.ua/index.php/journal/article/view/351 |
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