The efficacy of the theory of planned behaviour and value-belief-norm theory for predicting young Chinese intention to choose green hotels
Abstract Although hotels have begun to pay more attention to green practices in providing products and services to satisfy guests’ green needs, the percentage of guests visiting green hotels is still low. Researchers undervalue the connection between consumers’ values, attitudes, norms, and intentio...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-04-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-99447-1 |
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