A generic model for vocationally oriented public relations education in globalised contexts
This article reports on a prescriptive generic Globalisation Model that was developed for vocationally oriented public relations education in globalised contexts. The model is based on a literature study that pointed out that the public relations profession is both affected by the forces of globali...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1784 |
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| author | Elizabeth Ferreira |
| author_facet | Elizabeth Ferreira |
| author_sort | Elizabeth Ferreira |
| collection | DOAJ |
| description |
This article reports on a prescriptive generic Globalisation Model that was developed for
vocationally oriented public relations education in globalised contexts. The model is
based on a literature study that pointed out that the public relations profession is both
affected by the forces of globalisation, and it has the potential to play a role in the
management of globalisation towards a constructive outcome. The model consists of
a recommended curriculum and recommendations pertaining to the functioning of public
relations education departments in the context of globalisation. It is accompanied by
an annexure indicating how the generic Globalisation Model should be adapted for
application in South Africa.
|
| format | Article |
| id | doaj-art-80bdf427557c4137a2cc5cf16d98e022 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-80bdf427557c4137a2cc5cf16d98e0222025-01-20T08:51:22ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0123110.36615/jcsa.v23i1.1784A generic model for vocationally oriented public relations education in globalised contextsElizabeth Ferreira0Nelson Mandela Metropolitan University This article reports on a prescriptive generic Globalisation Model that was developed for vocationally oriented public relations education in globalised contexts. The model is based on a literature study that pointed out that the public relations profession is both affected by the forces of globalisation, and it has the potential to play a role in the management of globalisation towards a constructive outcome. The model consists of a recommended curriculum and recommendations pertaining to the functioning of public relations education departments in the context of globalisation. It is accompanied by an annexure indicating how the generic Globalisation Model should be adapted for application in South Africa. https://journals.uj.ac.za/index.php/jcsa/article/view/1784Globalisation Modelpublic relations educationmanagement of globalisationconstructive outcomeSouth Africa |
| spellingShingle | Elizabeth Ferreira A generic model for vocationally oriented public relations education in globalised contexts Communicare Globalisation Model public relations education management of globalisation constructive outcome South Africa |
| title | A generic model for vocationally oriented public relations education in globalised contexts |
| title_full | A generic model for vocationally oriented public relations education in globalised contexts |
| title_fullStr | A generic model for vocationally oriented public relations education in globalised contexts |
| title_full_unstemmed | A generic model for vocationally oriented public relations education in globalised contexts |
| title_short | A generic model for vocationally oriented public relations education in globalised contexts |
| title_sort | generic model for vocationally oriented public relations education in globalised contexts |
| topic | Globalisation Model public relations education management of globalisation constructive outcome South Africa |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1784 |
| work_keys_str_mv | AT elizabethferreira agenericmodelforvocationallyorientedpublicrelationseducationinglobalisedcontexts AT elizabethferreira genericmodelforvocationallyorientedpublicrelationseducationinglobalisedcontexts |