A generic model for vocationally oriented public relations education in globalised contexts

This article reports on a prescriptive generic Globalisation Model that was developed for vocationally oriented public relations education in globalised contexts. The model is based on a literature study that pointed out that the public relations profession is both affected by the forces of globali...

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Bibliographic Details
Main Author: Elizabeth Ferreira
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1784
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