A generic model for vocationally oriented public relations education in globalised contexts
This article reports on a prescriptive generic Globalisation Model that was developed for vocationally oriented public relations education in globalised contexts. The model is based on a literature study that pointed out that the public relations profession is both affected by the forces of globali...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1784 |
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| Summary: | This article reports on a prescriptive generic Globalisation Model that was developed for
vocationally oriented public relations education in globalised contexts. The model is
based on a literature study that pointed out that the public relations profession is both
affected by the forces of globalisation, and it has the potential to play a role in the
management of globalisation towards a constructive outcome. The model consists of
a recommended curriculum and recommendations pertaining to the functioning of public
relations education departments in the context of globalisation. It is accompanied by
an annexure indicating how the generic Globalisation Model should be adapted for
application in South Africa.
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| ISSN: | 0259-0069 2957-7950 |