Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation
This paper aims to examine the influence of hierarchy and market cultures on firm’s innovation orientation. Also, it explores the moderating roles of the two decision-making logics, which are causation and effectuation on the relationship between hierarchy and market organizational cultures and...
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| Format: | Article |
| Language: | English |
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EconJournals
2024-10-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | https://mail.econjournals.com/index.php/irmm/article/view/17222 |
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| author | Khairia Ghuloum Al Maazmi Yazid Abdullahi Abubakar Muhammad Mustafa Raziq |
| author_facet | Khairia Ghuloum Al Maazmi Yazid Abdullahi Abubakar Muhammad Mustafa Raziq |
| author_sort | Khairia Ghuloum Al Maazmi |
| collection | DOAJ |
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This paper aims to examine the influence of hierarchy and market cultures on firm’s innovation orientation. Also, it explores the moderating roles of the two decision-making logics, which are causation and effectuation on the relationship between hierarchy and market organizational cultures and innovation orientation. The current study extends past research on organizational culture and innovation, by being most likely the first study to examine the extent to which the relationship between hierarchical culture and SME innovation orientation is moderated by causal logic; and the extent to which effectual reasoning moderates the relationship between market culture and the innovation orientation of SMEs. The study utilizes survey data from 206 small and medium sized enterprises (SMEs) in the manufacturing and services sectors of the United Arab Emirates (UAE), that is analyzed using SmartPLS. The results of this study suggest that causation moderates the relationship between hierarchical culture and SME innovation orientation. Furthermore, market culture is only positively related to SME’s innovation orientation when effectuation moderates the relationship.
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| format | Article |
| id | doaj-art-806c6698356a4c9aacb3b1f3efa7ef12 |
| institution | Kabale University |
| issn | 2146-4405 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj-art-806c6698356a4c9aacb3b1f3efa7ef122025-02-06T01:06:06ZengEconJournalsInternational Review of Management and Marketing2146-44052024-10-0114610.32479/irmm.17222Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and EffectuationKhairia Ghuloum Al Maazmi0Yazid Abdullahi Abubakar1Muhammad Mustafa Raziq2College of Business Administration, University of Sharjah, Sharjah, United Arab EmiratesCollege of Business Administration, University of Sharjah, Sharjah, United Arab EmiratesCollege of Business Administration, University of Sharjah, Sharjah, United Arab Emirates This paper aims to examine the influence of hierarchy and market cultures on firm’s innovation orientation. Also, it explores the moderating roles of the two decision-making logics, which are causation and effectuation on the relationship between hierarchy and market organizational cultures and innovation orientation. The current study extends past research on organizational culture and innovation, by being most likely the first study to examine the extent to which the relationship between hierarchical culture and SME innovation orientation is moderated by causal logic; and the extent to which effectual reasoning moderates the relationship between market culture and the innovation orientation of SMEs. The study utilizes survey data from 206 small and medium sized enterprises (SMEs) in the manufacturing and services sectors of the United Arab Emirates (UAE), that is analyzed using SmartPLS. The results of this study suggest that causation moderates the relationship between hierarchical culture and SME innovation orientation. Furthermore, market culture is only positively related to SME’s innovation orientation when effectuation moderates the relationship. https://mail.econjournals.com/index.php/irmm/article/view/17222Hierarchy Culture, Market Culture, Innovation Orientation, Causation, Effectuation |
| spellingShingle | Khairia Ghuloum Al Maazmi Yazid Abdullahi Abubakar Muhammad Mustafa Raziq Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation International Review of Management and Marketing Hierarchy Culture, Market Culture, Innovation Orientation, Causation, Effectuation |
| title | Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation |
| title_full | Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation |
| title_fullStr | Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation |
| title_full_unstemmed | Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation |
| title_short | Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation |
| title_sort | linking hierarchy culture market culture and innovation orientation moderating roles of causation and effectuation |
| topic | Hierarchy Culture, Market Culture, Innovation Orientation, Causation, Effectuation |
| url | https://mail.econjournals.com/index.php/irmm/article/view/17222 |
| work_keys_str_mv | AT khairiaghuloumalmaazmi linkinghierarchyculturemarketcultureandinnovationorientationmoderatingrolesofcausationandeffectuation AT yazidabdullahiabubakar linkinghierarchyculturemarketcultureandinnovationorientationmoderatingrolesofcausationandeffectuation AT muhammadmustafaraziq linkinghierarchyculturemarketcultureandinnovationorientationmoderatingrolesofcausationandeffectuation |