Eco-driven choices: Green marketing orientation intervention toward green purchase intention in the home appliances industry
Pakistan's growing environmental challenges and the emergence of a green market underscore the necessity of understanding how green marketing strategies shape consumer behavior. Accordingly, this study offers a comprehensive contextual analysis by examining the top home appliance sector, provid...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-08-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S000169182500438X |
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