Marketing Strategy of Griya iB Hasanah Financing Products: Evidence from the Bank Syariah Indonesia in Mataram

The purpose of this research is to find out the marketing strategy carried out and to find out the obstacles that occur in implementing the marketing strategy of the Griya iB Hasanah product at Bank Syariah Indonesia KC. Mataram. The research methodology used by the researcher a type of qualitative...

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Bibliographic Details
Main Authors: Salwa Hayati, Nurul Susianti, Muhammad Paozan Azim
Format: Article
Language:English
Published: UIN Maulana Malik Ibrahim Malang 2022-06-01
Series:Maliki Islamic Economics Journal
Subjects:
Online Access:https://ejournal.uin-malang.ac.id/index.php/m-iecjournal/article/view/14229
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