Examining Readiness to Buy Fashion Products Authenticated with Blockchain
The fashion industry is undergoing significant transformation through blockchain technology, which enhances product traceability, authenticity, and transactional transparency. This study explores blockchain’s potential to revolutionize the fashion supply chain by enabling detailed monitoring from de...
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| Main Authors: | Danica Sovtić, Aleksandra Trpkov, Miloš Radenković, Snežana Popović, Aleksandra Labus |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-06-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/2/119 |
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