Hybrid preference assessment for tourism research using solicited and unsolicited opinions: an application in rural tourism

Social media analysis is a powerful tool for tourism research that, at a relatively low cost, can be used to manage and process large datasets of comments, ratings, and shares from different online communities. However, the heterogeneous nature of unsolicited opinions, the complexity of natural lang...

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Bibliographic Details
Main Authors: Manuel Angel Fernández-Gámez, Elias Bendodo-Benasayag, José Ramón Sánchez.Serrano, Maria Helena Pestana
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2020-07-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/1331
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