Developing personas to examine older adult engagement with televised direct-to-consumer advertisements: A theory based approach
Background: The average adult in the United States views up to 16 h of direct-to-consumer television advertisements (DTCA) per year, far exceeding time they spend with their primary care team. DTCAs present a unique opportunity to extend medical education beyond traditional medical settings and into...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Exploratory Research in Clinical and Social Pharmacy |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667276625000307 |
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