Studytube: Educational Bloggers in the Higher Education Ecosystem
The article examines a new non–traditional actor in higher education: educational bloggers “studytubers” who being students themselves record informal and non-professional videos on the topic of learning, productivity, popular science, and education in general. The objectives of this study included...
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| Format: | Article |
| Language: | English |
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Moscow Polytechnic University
2023-04-01
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| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/4330 |
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| _version_ | 1832574450883624960 |
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| author | K. R. Romanenko A. Yu. Makareva |
| author_facet | K. R. Romanenko A. Yu. Makareva |
| author_sort | K. R. Romanenko |
| collection | DOAJ |
| description | The article examines a new non–traditional actor in higher education: educational bloggers “studytubers” who being students themselves record informal and non-professional videos on the topic of learning, productivity, popular science, and education in general. The objectives of this study included a description of the phenomenon of the studytube itself, its history, context, specifics, then in revealing the ways educational bloggers work and, finally, in fixing its role in the ecosystem of higher education. The phenomenon of studytube was considered through an ecosystem approach, the framework of the “participatory culture”, and the concept of “micro-celebrity”. It was empirically studied through the methodology of digital ethnography and methods of nonparticipant observation, visual analysis of video materials, thematic analysis of texts. The results showed the main thematic repertoire of the educational bloggers, the stylistic features of their work, the affective nature of the work of educational bloggers, ways of interacting with subscribers, and monetization models. Recommendations are also offered to universities for the involvement of the studytube community into the development of the university environment. |
| format | Article |
| id | doaj-art-7c64d8e4cbe5435db082231b2978d26b |
| institution | Kabale University |
| issn | 0869-3617 2072-0459 |
| language | English |
| publishDate | 2023-04-01 |
| publisher | Moscow Polytechnic University |
| record_format | Article |
| series | Высшее образование в России |
| spelling | doaj-art-7c64d8e4cbe5435db082231b2978d26b2025-02-01T13:14:31ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592023-04-0132415616810.31992/0869-3617-2023-32-4-156-1682377Studytube: Educational Bloggers in the Higher Education EcosystemK. R. Romanenko0A. Yu. Makareva1National Research University Higher School of EconomicsNational Research University Higher School of EconomicsThe article examines a new non–traditional actor in higher education: educational bloggers “studytubers” who being students themselves record informal and non-professional videos on the topic of learning, productivity, popular science, and education in general. The objectives of this study included a description of the phenomenon of the studytube itself, its history, context, specifics, then in revealing the ways educational bloggers work and, finally, in fixing its role in the ecosystem of higher education. The phenomenon of studytube was considered through an ecosystem approach, the framework of the “participatory culture”, and the concept of “micro-celebrity”. It was empirically studied through the methodology of digital ethnography and methods of nonparticipant observation, visual analysis of video materials, thematic analysis of texts. The results showed the main thematic repertoire of the educational bloggers, the stylistic features of their work, the affective nature of the work of educational bloggers, ways of interacting with subscribers, and monetization models. Recommendations are also offered to universities for the involvement of the studytube community into the development of the university environment.https://vovr.elpub.ru/jour/article/view/4330studytubeblogsactors in educationecosystem approachstudent experienceeducational media |
| spellingShingle | K. R. Romanenko A. Yu. Makareva Studytube: Educational Bloggers in the Higher Education Ecosystem Высшее образование в России studytube blogs actors in education ecosystem approach student experience educational media |
| title | Studytube: Educational Bloggers in the Higher Education Ecosystem |
| title_full | Studytube: Educational Bloggers in the Higher Education Ecosystem |
| title_fullStr | Studytube: Educational Bloggers in the Higher Education Ecosystem |
| title_full_unstemmed | Studytube: Educational Bloggers in the Higher Education Ecosystem |
| title_short | Studytube: Educational Bloggers in the Higher Education Ecosystem |
| title_sort | studytube educational bloggers in the higher education ecosystem |
| topic | studytube blogs actors in education ecosystem approach student experience educational media |
| url | https://vovr.elpub.ru/jour/article/view/4330 |
| work_keys_str_mv | AT krromanenko studytubeeducationalbloggersinthehighereducationecosystem AT ayumakareva studytubeeducationalbloggersinthehighereducationecosystem |