The interplay of brand identification, satisfaction, and psychological well-being: a mediational role of positive WOM behavior in higher education
Abstract Background This study explores the interplay between department brand identification, student satisfaction, and psychological well-being among social work students. It also examines the mediating role of positive word-of-mouth (PWOM) behavior to understand how these factors interact. By fos...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
BMC
2025-05-01
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| Series: | BMC Psychology |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40359-025-02931-6 |
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