BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT
The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil a...
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| Format: | Article |
| Language: | English |
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Moscow Polytechnic University
2017-04-01
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| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/1020 |
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| _version_ | 1832574666465607680 |
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| author | O. I. Belyaeva G. V. Korshunov |
| author_facet | O. I. Belyaeva G. V. Korshunov |
| author_sort | O. I. Belyaeva |
| collection | DOAJ |
| description | The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil and gas dominant as the components of the brand potential of USTU. |
| format | Article |
| id | doaj-art-7b4c654290074be89d1838a84c5b9c60 |
| institution | Kabale University |
| issn | 0869-3617 2072-0459 |
| language | English |
| publishDate | 2017-04-01 |
| publisher | Moscow Polytechnic University |
| record_format | Article |
| series | Высшее образование в России |
| spelling | doaj-art-7b4c654290074be89d1838a84c5b9c602025-02-01T13:14:22ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592017-04-0104131136995BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANTO. I. Belyaeva0G. V. Korshunov1Ukhta State Technical UniversityUkhta State Technical UniversityThe article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil and gas dominant as the components of the brand potential of USTU.https://vovr.elpub.ru/jour/article/view/1020priority projectinternationalization of educationustu brandsocio-communicative technologybrand promotionoil and gas dominantthe russian arcticarctic vector of development |
| spellingShingle | O. I. Belyaeva G. V. Korshunov BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT Высшее образование в России priority project internationalization of education ustu brand socio-communicative technology brand promotion oil and gas dominant the russian arctic arctic vector of development |
| title | BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT |
| title_full | BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT |
| title_fullStr | BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT |
| title_full_unstemmed | BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT |
| title_short | BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT |
| title_sort | brand potential of university in the context of internationalization of education in russia arctic vector oil and gas dominant |
| topic | priority project internationalization of education ustu brand socio-communicative technology brand promotion oil and gas dominant the russian arctic arctic vector of development |
| url | https://vovr.elpub.ru/jour/article/view/1020 |
| work_keys_str_mv | AT oibelyaeva brandpotentialofuniversityinthecontextofinternationalizationofeducationinrussiaarcticvectoroilandgasdominant AT gvkorshunov brandpotentialofuniversityinthecontextofinternationalizationofeducationinrussiaarcticvectoroilandgasdominant |