Food apps took a free ride on the first phase of the Covid-19 pandemic in Brazil
Objective: Analyze the marketing content posted by three online food delivery (OFD) companies in Brazil on their official accounts on Facebook, Instagram, and YouTube during the first phase of the COVID-19 pandemic. Methods: Exploratory study carried out between March 20 and June 26, 2020. Posts mad...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Estado do Rio de Janeiro
2024-10-01
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| Series: | Demetra |
| Online Access: | https://www.e-publicacoes.uerj.br/demetra/article/view/73696 |
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