Machine learning methods (tokenization) in marketing research
Field research is of particular interest in marketing because it often generates unique statistics. Closed-ended questions during data collection simplify data processing, but at the same time significantly limit the research subject depth. Open-ended questions provide a deeper understanding of resp...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2024-06-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/5224 |
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