Destination image on the DMO's platforms: official website and social media
Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of the relevance of said information sources, there have not been many studies...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2017-07-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/969/pdf_57 |
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| Summary: | Tourists usually configure and develop ideas about possible destinations
based on information previously gathered from both social media and the
official web of the destination management organization (DMO). In spite
of the relevance of said information sources, there have not been many
studies evaluating how these different sources influence the destination
image. This research proposes a model intended to explain the image
creation process of a destination taking into account both the DMO’s
online platforms and the perceived psychological distance. The proposed
model is tested with an empirical study including a questionnaire which
collects data from 264 participants. The validity of the model is reviewed
through PLS analysis. Results show that the psychological distance does not
influence the overall destination image. In addition, the overall destination
image can be estimated to a larger extent when tourists approach social
media as their main source of information. Implications and conclusions
are discussed. |
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| ISSN: | 2182-8466 |