Marketing in the food trade
The marketing of food products on the mark et especially large role is played by trade. Direct contact with the ultimate consumer, trade, gives a chance for widespread use of marketing methods. The methods and marketing strategies resulting from the sale of forms and types of units in retail and who...
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Main Authors: | Ewa Bąk-Filipek, Urszula Tetwejer |
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Format: | Article |
Language: | English |
Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2011-06-01
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Series: | Polityki Europejskie, Finanse i Marketing |
Online Access: | https://pefim.sggw.pl/article/view/4516 |
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