Marketing in the food trade

The marketing of food products on the mark et especially large role is played by trade. Direct contact with the ultimate consumer, trade, gives a chance for widespread use of marketing methods. The methods and marketing strategies resulting from the sale of forms and types of units in retail and who...

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Bibliographic Details
Main Authors: Ewa Bąk-Filipek, Urszula Tetwejer
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2011-06-01
Series:Polityki Europejskie, Finanse i Marketing
Online Access:https://pefim.sggw.pl/article/view/4516
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