Marketing Challenges in Entrepreneurship: Perspectives from Business Students
This study explores the marketing challenges perceived by aspiring entrepreneurs, focusing on undergraduate business students’ perspectives. Drawing on an empirical qualitative approach, this research utilizes data from semi-structured interviews with 31 students at a midwestern U.S. university to e...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Merits |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-8104/5/1/7 |
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