MANAGEMENT OF COMPETITIVE ADVANTAGES IN CONFECTIONERY INDUSTRY ENTERPRISES: A CASE STUDY OF SLOVAKIA AND UKRAINE

The global confectionery industry is one of the most dynamically developing sectors of the economy and one of the fastest-growing segments of the consumer market. This growth is driven by shifting demand, influenced by healthy eating trends, as well as the industry’s ability to adapt to consumer...

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Bibliographic Details
Main Authors: Nataliia Parkhomenko, Lucia Vilčeková, Peter Štarchoň
Format: Article
Language:deu
Published: Alfred Nobel University 2025-01-01
Series:Academy Review
Subjects:
Online Access:https://acadrev.duan.edu.ua/images/PDF/2025/1/19.pdf
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