The use of television by blacks in the PWV area
This article focuses on Rayburn and Palmgreen's (1984) expectancy-value model of gratifications to determine the way in which members of a group of blacks utilize television as a mass medium to satisfy certain needs through selective exposure to their favourite programmes. Also, an attempt is...
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2032 |
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