A multigrained preference analysis method for product iterative design incorporating AI-generated review detection
Abstract Online reviews significantly influence consumer purchasing decisions and serve as a vital reference for product improvement. With the surge of generative artificial intelligence (AI) technologies such as ChatGPT, some merchants might exploit them to fabricate deceptive positive reviews, and...
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Main Authors: | Zhaojing Su, Mei Yang, Qingbo Zhai, Kaiyuan Guo, Yuexin Huang, Yangfan Cong |
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Format: | Article |
Language: | English |
Published: |
Nature Portfolio
2025-01-01
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Series: | Scientific Reports |
Subjects: | |
Online Access: | https://doi.org/10.1038/s41598-025-86551-5 |
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