A multigrained preference analysis method for product iterative design incorporating AI-generated review detection

Abstract Online reviews significantly influence consumer purchasing decisions and serve as a vital reference for product improvement. With the surge of generative artificial intelligence (AI) technologies such as ChatGPT, some merchants might exploit them to fabricate deceptive positive reviews, and...

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Bibliographic Details
Main Authors: Zhaojing Su, Mei Yang, Qingbo Zhai, Kaiyuan Guo, Yuexin Huang, Yangfan Cong
Format: Article
Language:English
Published: Nature Portfolio 2025-01-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-025-86551-5
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